In these days, the companies that succeeded were those that had a Name beginning withal. That is because they would be on peak of the A-Z listings. People would be more inclined to call A-Plus Plumbers rather than W&W Plumbing Services, for example. But that is all changed. Phone books are a thing of the past. Forget A-Z Listings – the companies that succeed now are those that top social media feeds. To be found, you want to be on social networking. And among the most powerful social networking platforms is Instagram. That is because Instagram has introduced a feature named Stories.

Stories bring your brand. It lets you share and collate many videos and photos all the moments of your day which combine to make up your unique story viewer. Videos are invaluable when it comes to building your own brand. Gary Vaynerchuk, entrepreneur and master of social networking, says spontaneous videos are an effective form of instruction. They capture your ideas as they occur and allow you to collate your distinctive content critical for any Influencer.

So, it is no surprise that stories is demonstrating to be an essential brand-building instrument for Influencers. Recent data demonstrates that while Facebook gets the maximum number of members in Australia, Instagram is the fastest-growing social media. Since tales premiered, there has been a decrease in Snap chat use previously the only social networking platform that enabled users to post video son the run. This means it acts like a Search engine, which means you are more likely to turn up in search results when someone is searching on the internet for a company like yours.

• As a polished branding tool.
• As a spontaneous capture tool.

Videos permit you to share the moments of your day as they occur. They give your audience a special insight into who you are, what you do and how you can assist them. Additionally, it shows them that you are a real individual, not merely a message. Wholehearted Studio’s Hayley Jenkins is another entrepreneur who uses Instagram exceptionally well. Her videos and images are more stylised and knowingly crafted, ideal for creating her photography business’ brand.

Be cautious, however, of trying for perfection. Entrepreneurs often have a Fear of seeming inauthentic or showy. Social networking can be a real struggle for them, so they play it safe and do nothing. Consequently, their opponents appear at the top of the viewers’ social media feeds. They are the individuals who make an impact and get the leads.